“Alison’s mastery is in creating communications that strike an emotional chord with the audience."
"She represents the consumer of the message and invests a great deal of effort to make sure she understands them. She asks a lot of questions and does a lot of research. She does not miss.”
Sean McCormick
Aloysius, Butler & Clark
Talk to your prospects on their terms. Not yours.
You're in business to help people who need your services. If your marketing talks to yourself instead of your prospects, they tune out. If you overwhelm them with too much information or confuse them with insider jargon, they'll bail. And boom, you lose a customer to a competitor who speaks directly to your customer.
It's not your fault. Most organizations have been led to believe that marketing is about positioning themselves as the hero. That's backwards. It's your customers who are. Your job is to meet them where they are and let them know how you can make their lives better. I've spent more than 20 years creating marketing that does just that.
How? I'm trained in a proven story-centered method that connects with customers because it focuses on their story. Human brains are wired to relate to stories. It's how humans have communicated since our cave days. It worked then. It works now.
“Before working with Alison, I was feeling frustrated and overwhelmed because we having difficulty crystallizing our messaging to convey all that our school offers students and parents."
"I was surprised by how quickly and how well Alison learned and understood our school. Before Alison's involvement, much of our copy featured too many wasted words which diluted the power and impact of the overall message. She brought a much-desired creative perspective, crafting headlines that engaged our audience, working with our graphic designer to suggest imagery that brought our messaging to life, and writing succinct, clear copy that spoke to our readers' yearning for the ideal educational experience for their children."
Cheryl Fleming, Sanford School
Today, your audience is on their computers more than ever.
You can't afford to wait for business to turn around.
Struggling to get new leads or make dynamic connections with your ideal client? Then you can't afford to stay stuck where you are for another moment. Alison will help you create a clear, compelling message that works across your website, lead generator, email campaign and all of your marketing materials. The longer you wait to begin, the more money you're losing with ineffective, unfocused marekting.